ITunes :: Cannot Gift The Music

I have created playlists in iTunes 10.6. I click the playlist once, but no arrow appears to the right of the playlist's name. I cannot give the playlist. I created the playlist from iTunes store, so that I know iTunes has the songs. Then I noticed Share... from the Store menu item. That allowed me to send the playlist as a gift. 

Honestly, Apple, do some real user research! Too, hire some technical writers to update your help: typing in "gift" did not direct me to the Share item. Searchning help brings me only to this text: "To give a playlist, select it, click the arrow that appears to the right of the playlist’s name, click Give Playlist, and follow the onscreen instructions. Gift playlists can have up to 100 songs." Needless to say, that isn't how you give music these days in iTunes.

Info:
MacBook Pro (15-inch Mid 2009), Mac OS X (10.6.8)