Hardware :: Closing Book On Apple's Mac Mini?

Even while at the top of its game, Apple Inc. can seemingly find faults with just about anything, including a bit of itself. The Mac maker is constantly evaluating the market segments in which it wishes to participate and those which it does not. It's an application of love-hate methodology that inevitably produces its share of casualties. Take, for instance, the firm's petite line of headless desktop computers known as Mac minis. They retail between $599 and $799, catering to the once critical sub-$800 PC market. Conspicuously, it was that precise market segment in which Apple executives asserted little interest just months before introducing the first Mac mini at the Macworld trade show in January of 2005. Maybe management wasn't fibbing after all.

Since then, the Mac mini has been treated to a rather mundane life-cycle. It has seen just four updates since inception, one of which was so insignificant in Apple's own eyes that the company didn't even bother to draft a press release. Even now, the current minis' 1.66GHz and 1.83GHz Core Duo processors are a far cry from the silicon offered in the rest of Apple's PC offerings. And rightfully so, as the company has seen lower margins from the units, which never gained the sales traction of its more fully equipped iMacs and MacBooks. Some have gone so far as to call the mini Apple's bastard child; the neglected Mac that never was. At the same time, the history behind its creation and the reasons for its seeming abandonment are comparatively fuzzy. There is some speculation that Apple conceived the Mac mini under pressure from shareholders who wanted a sub-$800 Mac, but never really saw much in the design itself. It's almost as if the mini stood in direct contrast to Apple's fundamentals from the get-go...........